Wed 28 Jul 2010
Youtube and the law
Posted by admin under Video News
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To answer that question, I went to YouTube and searched for “Medical Malpractice New York.” The first video that appeared featured attorney Robert Sullivan, and had been viewed 61,738 times. Other related videos that appeared had 23,309 views, 54,217 views and 39,173 views. While you can dismiss some of these as folks with way too much time on their hands, you’d think that some of these viewers had to be looking for attorney. Figure 1. 61,738 hits on a promotional video for an attorney? Click the figure to watch the video. I called Mr. Sullivan early in the day on a Friday, and caught him (perhaps not coincidentally) driving to his beach house on eastern Long Island. Mr. Sullivan related that his firm had never advertised previously, but that one of his associates had suggested the video because their firm’s web site got lots of traffic and the video would let potential clients “see who we are.” His firm posted the video to YouTube and their own web site at about the same time, and yes, they had received multiple calls from prospective clients who had watched the video on YouTube. What’s interesting is that Mr. Sullivan was planned to produce the video anyway, so posting it to YouTube was essentially free. That makes the cost per impression exceptionally affordable, wouldn’t you agree? In addition, the same benefit could potentially extend to any professional selling personal services, whether an accountant, stockbroker, investment advisor, business consultant or personal trainer. Videos help prospective clients get to you know you much more intimately than text on a web page. And once you’ve invested in a video, it makes loads of sense to upload a copy to YouTube. You may not get 60K+ hits like Mr. Sullivan, but the benefit will almost surely outweigh the cost.


